The Business Plan

The business plan is the key document of your company.

The business plan has everything that is important for the creation of your company and investors will want to see it eventually. The business plan is a very important document that covers every minute detail of your business.

It explains how your company is to execute each milestone, who your competitors are, what the market shows, etc. Market data is very important. Is there demand for your product? What does your product do that is unique, and can it fill a void in the market?

The business plan should have the full amount of funding you need to run the company, and the money should be broken down within a budget and divided up into funding needed for each milestone, executive salaries, employee and staff salaries, unexpected expenses, etc.


The business plan is very important and basically serves as a map of how your business is expected to grow. You need to start your business plan by starting out with your vision. Again, the vision is what you envision your company doing. What will your product or service do? Does your product fill a void in the market place?

Again, you need to add who is on the executive team of your company. The plan should indicate who the company’s founder or founders are and who is in charge of the company finances. You should also state who your legal counsel is and his or her experience.

You need to also budget how much the salary should be for each executive on the executive team. Furthermore, you should state who serves what function on the executive team. Who is the CEO, CFO, COO, President, etc?

Your milestones need to be stated clearly and in the finest detail. Milestones are very important because they indicate the step-by-step achievements that you seek to complete for your company to be established and then to start business.

You need to set reasonable time periods for each milestone to be completed. The first milestone should always be acquiring the key components in getting your company established. These components should include real estate, where the company headquarters are to be located, construction, renovation and/or the purchase or rental of the building which will house the company offices and production line.

Company offices need to be furnished and equipped with computer and telecommunication equipment.

This should be covered in the first milestone. If you are manufacturing a product, you should also add the purchase of a manufacturing center and equipment in the first milestone. The first milestone should always be getting the basics which the company needs to function.

In some cases, a company may already be operating on a small scale and is seeking funding to expand. In this case you need to state what equipment you already have, how you are functioning, what your market is and what revenues you have generated thus far.

The second milestone should indicate your marketing plan. What markets are you planning to attack? How will you market? Will your executives or their representatives attend trade shows and seminars for your company?

How much funding will you need to conduct your marketing campaign? Furthermore, your marketing campaign should be broken down into different steps.

How much marketing will you be doing on the traditional media, such as in TV, radio and print advertising?

With the Internet; will you have a company website that will feature your product or service? How will you market your website to get the highest amount of traffic possible?

The other milestones should cover what you plan to market first.

You need to provide a realistic step-by-step plan on when you plan to open for business and what you will produce first.

Then you will need to clearly state what you plan to market next. For example, one particular company deals with beekeepers and wants to improve the beekeeping industry in its geographic area.

The company right now is somewhat functioning without investment, but with an investment, the company could also be accelerating its business and market other products.