Marketing Your Company to Investors

How do you find investors for your company?

Well, how do you find clients to either buy your product or use your service?

Marketing. Well, when looking for investors, you need to do the same thing. You need to market yourself, and you need to be able to sway the investor in taking interest in your company.

There are several different ways that you can market your company to investors.

Networking is one way you can market yourself to investors.

If you are one of those entrepreneurs who are more fortunate to know investors or people who are active and know people in the investor community, you can network with these individuals and find investors.

One benefit of networking is that you might be invited to some of these closed cocktail parties where investors meet.

You can pitch your venture there and might find an investor who is interested.

Contacting investors cold, literally means that you are contacting investors whom you do not know and who might take interest in the opportunity that you are providing.

Contacting investors cold can be rather difficult because you will have to get through all their filters and other security features that many investors have set up to protect themselves from fraud and poor business plans.

There are several ways you can contact investors cold, but you need to keep in mind that you should contact investors who are experienced in your industry and sector.